The Festivals and Events Tourism Growth Program has been established to assist festivals and events in Alberta in realizing their tourism potential. Festivals and events are great celebrations of art, culture, history, nature and sport. They also offer compelling tourism experiences that draw visitors to communities across the province.
The Festivals and Events Tourism Growth Program makes funding available to eligible organizations that deliver festivals and events so that they can work with a third-party consultant to evaluate the festival or event, identify tourism growth opportunities, and set clear steps towards growing the visitor experience, tourism revenues, visitation and organizational capacity. The result will be a Festival/Event Tourism Growth Plan that will help organizations realize the full tourism potential of their festivals and events.
Application deadline: November 3, 2014